Content Marketing & Digital Advertising Services for Immigration Professionals

Schindler Consulting offers various online marketing for the Canadian immigration industry. The two main marketing platforms we use are Google and Facebook.

What is digital marketing for Canadian immigration?

Digital marketing encompasses all forms of online marketing, from content creation to running paid advertising campaigns on major online media platforms like Google, Meta, and LinkedIn, all with the intention of delivering promotional marketing messages to prospective clients.

Content Marketing Services for Immigration Professionals

Content Marketing is the creation of informative, valuable articles in order to build your brand’s credibility, showcase expertise, and ultimately drive consideration of your practice from prospective clients.

We offer Content Marketing services and solutions tailored to the unique needs of your practice.

Content Marketing through News Reviews & Digests

Our most turn-key content marketing products are our highly coveted monthly, bi-weekly, and weekly Immigration News Reviews for your website and our Immigration News Digests for your social media.

Content for your Social Media Pages

Our expert team of immigration professionals compiles a comprehensive periodical analysis of Canadian immigration news and distills down the most pertinent information into social media-friendly Immigration News Digests, which can then be used in your practice’s social media posts.

Content For Your Website

Our Immigration News Reviews provide SEO-friendly long-form content that you can publish on your corporate website. We carefully craft each news update to ensure you offer the most comprehensive and up-to-date information possible. Each update includes a subheading and two thoughtfully written paragraphs which answer two questions: ‘What happened?’ and ‘Why is it important? and cover seven topics per review’.

Content Marketing through Article Creation

Writing immigration content that is informative, relevant, and compelling is one of the best ways that you can exhibit excellence and knowledgeability to your potential clients. Our team offers writing services to craft articles to draw potential clients’ attention, provoke interest, and provide reason to believe in your practices’ services. Each article published also serves as an opportunity to rank on additional keywords on major search engines to educate and find more potential clients for your practice.

Content Amplification Through Paid Digital Advertising

In order to reach prospective clients, we understand that there is a need to amplify the reach of content that is shared organically on your corporate website and social media accounts. 

Our approach to paid digital advertising focuses on two main objectives: increasing the volume and quality of leads from potential clients and reaching potential clients early in their immigration journey to spark consideration of your practice.

To do so, we build and execute digital marketing strategies through Search Engine Marketing on Google and Microsoft Ads, as well as paid placements on Facebook & Instagram, and LinkedIn.

We tailor our strategy to your firm’s unique needs and objectives, emphasizing visibility and driving high-quality potential leads.

What Is the Cost Of Digital Advertising for Immigration Professionals?

The cost of digital advertising is typically split into two line items. The first is management fees to retain our services, and the second is your advertising budget or the money that is put into Google or Meta to show your ads.

Our fees for digital advertising services are based on a tiered structure depending on how many platforms you want to advertise on.

We will work with you to design and execute an effective advertising strategy that fits your advertising budget.

Content & Digital Marketing Packages For Immigration Professionals

In order to help take some of the guesswork out of determining what individual services would work well for your practice, we’ve created an example package of bundled services for you to select from. If you decide to move forward working with us, we can tailor the package to your specific needs.

<strong>All-Inclusive Content + Advertising Packages</strong>

Package Level

What’s Included Who is it for?

Starting Price

Bronze

  • Immigration News Review (monthly)
  • A Basic SEO Audit to address Page Titles, URL structure, and Headings on existing pages
  • 1 Blog/Article per Month
  • 1 Digital Advertising Platform
  • Measurement Setup and Monthly Reporting 
For small consulting practices or firms just getting started with digital marketing and want to dip their toe into content marketing and digital advertising $1,175 for the first month, $825 recurring

Silver

  • Immigration News Reviews (twice a month)
  • Basic SEO Audit
  • 2 Blogs/Articles per Month
  • 2 Digital Advertising Platforms
  • Measurement Setup and Monthly Reporting 
For established medium-sized consulting firms looking to grow their on-site content and create a consistent flow of leads through advertising  $1,350 for the first month, $1,100 recurring

Gold

  • Immigration News Reviews (weekly – 4 issues per month)
  • Basic SEO Audit
  • 4 Blogs/Articles per Month
  • 3 Digital Advertising Platforms
  • Measurement Set Up a Monthly Reporting
For firms and practices looking to rapidly expand their on-site content and amplify their reach through multiple advertising platforms  $1,775 for the first month, $1,525 recurring
<strong>Content-Only Packages</strong>

Package Level

What’s Included Who is it for?

Starting Price

Bronze

  • Immigration News Review (monthly)
  • 1 Blog/Article per Month
For those looking to supplement an existing content strategy $300 per month

Silver

  • Immigration News Reviews (twice a month)
  • 2 Blogs/Articles per Month
For established medium-sized consulting firms looking to grow their on-site content and create a consistent flow of leads through advertising  $600 per month

Gold

  • Immigration News Reviews (weekly – 4 issues per month)
  • 4 Blogs/Articles per Month
For those looking for content writers that work as an extension of your in-house team to build expertise and authoritativeness on your website rapidly $1200 per month

Interested in having a custom All-Inclusive Content + Advertising Package OR Content-Only Package? Contact us to get a quote!

A few paid consultations per month or one signed Service Agreement with the clients you get with the help of our content marketing packages will cover all your expenses for our services! So what are you waiting for?


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