Information is a key commodity in the digital era! This is true for the Immigration Consulting industry as it is the very basis of the services you provide. The clients pay for your knowledge of Canadian legislation and immigration regulations. Dozens of immigration programs, streams, and pathways change all the time. Therefore, to compete on the market and to be better than others you must always be updated. To ensure that, we designed the Immigration News Digest.
During the whole history of humankind, the information had a core value. In the 21st century, the amount of information we produce has increased dramatically! Every two days we create as much information as we did during the last two millennia! One can literally sink in this information flow. The worst is that 75% of the content is useless. Is it possible to escape this information flood? Yes!
What is the targeted information monitoring?
This is how information monitoring was invented. Monitoring of the relevant information is a skill that allows professionals to catch the relevant info, analyze it and provide a laconic advisory. This is the approach of Schindler Consulting to create Canadian Immigration Monitoring Services.
Many other industries have developed similar services to stay updated about all recent developments in their professional fields. Now it is a turn for the Canadian Immigration Consulting field. We provide you only with relevant data saving your time and keeping you updated.
How to Convince Potential Clients to Choose Your Company?
The answer is very simple – information is key to success! When a potential client is looking for an immigration service provider, he/she will look for the most trusted, reputable, and informed immigration consultant. If your website and social media become a client’s main source of information about immigration, the chances of choosing your company will increase. In addition, you and your employees will always be informed of the current procedures, regulations, and changes.
What Materials Do We Monitor?
Our crew monitors all Express Entry and Provincial Nominee Program draws. In addition, we look for all new immigration regulations updates. We read all publications of the official websites and social media accounts of major Federal and Provincial immigration authorities. We analyze publications by Statistics Canada and official data by the Open Government portal. Our team follows public accounts of the key decision-makers and major Canadian leaders of the industry, as well as leading Canadian media outlets.
You can check our blog to read all headlines of the weekly review of Immigration News Digest
Every morning and evening, our team monitors a list of over one hundred online web pages with a single purpose to identify and collect all information a Regulated Canadian Immigration Consultant may find useful and helpful. At the end of the day, we analyze the whole information flow and select 3-4 items which are the most important and include them in the next day’s issue of our Immigration News Digest. Sometimes there is no useful news. In such cases, we analyze a lot of immigration statistics, which we interpret and create news based on that interpretation. Our clients are authorized to use the digest for marketing and can post its items on their social media and in that way to offer their prospective clients a very informative newsfeed!
How All This May Be Helpful for My Business?
Our Digest is the Most Affordable Content Marketing Tool
Content Marketing is focused on creating, publishing, and distributing content for a targeted audience. Big companies hire marketing professionals to create content and they pay Social Media Marketers for paid ads. However, small businesses usually cannot afford to pay thousands of dollars every month.
Our immigration news digest can fill the content marketing function for your business! Every daily issue of the digest consists of 2-4 news items. Each item consists of 100-150 words. It is also written in a ‘Facebook format’, having three important parts:
- Advisory, and
The title informs on the main topic of the news. The advisory is the laconic review of the news we reported, or in other words, it informs the reader what exactly happened and what consequences it may have. Finally, the hashtags are the keywords related to the news item.
How to promote your services using the digest? Follow these steps
1. Draft a post on your social media and copy an item from the digest.
2. Add your contact info.
Contact INSERT YOUR COMPANY NAME for more! Call us at INSERT YOUR PHONE or email us at INSERT YOUR EMAIL!
3. Add a trigger sentence related to the news or any generic call to action.
Would you like to immigrate to Canada? Our experts will be happy to assist you!
4. Add a relevant image and a link to your website
5. Click on publish! That’s it!
We also recommend using illustrations. You can always find them on various free image stocks. The link to your website will increase traffic from Facebook. In turn, it may improve your website ranking on Google. This also increases the chances that readers will read other content on your website and will be more likely to approach you for services.
What are the costs?
The flat fee for the digest is $200 CAD per month + HST.
Some clients ask us why is it so expensive? Well, here is the explanation. Almost all the sources we monitor are open sources. Therefore, everyone can monitor the news if he or she has time for that. It takes 60-90 minutes a day to check all the news and to prepare similar content.
However, your time is valuable and there is no point to waste it! Your main goal is not searching for news, but consult a client and prepare the application package. It is better to spend your time filling out the Express Entry or provincial EOI profile of your client. The average cost of one hour of work of the RCIC is $100-150 CAD.
Many can say, “Well, I can delegate this to my employees and they can monitor the news“. Sure thing! But how much time your assistants may spend on this task? The approximate calculation of the compensation for the digest preparation is $70-105 per week (5-7.5 hrs per week). Subsequently, the total cost can reach $280-420 per month. In addition, there might be a time required to check the accuracy of the content they have gathered. Here we go! You will easily reach the monthly cost of $500 if you delegate this task to your employees.
That’s how the flat fee of $200 emerged which is a fair price for our work to create the digest.
What are the terms of service?
Check our social media as we regularly offer discounts for new subscribers!
The Immigration News Digest Performs Three Functions!
- The digest informs you about the recent updates
- It really saves you valuable time
- It works as your marketing tool
Sounds interesting? Email us to get a sample digest!